Rebecca MarshallPeel
Creative director + designer + team leader.
Washington, DC & remote.
Rebecca is a Creative Consultant specializing in impactful visual communications for innovative, sustainable, and purpose-driven brands and organizations. With over a decade of experience in creative direction, art direction, design, copywriting, and product development, she is a versatile generalist who excels in every stage, from concept to execution. Rebecca is passionate about sustainability, user experience, and storytelling.
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how it started.
A friend once told Rebecca she could turn a 5 minute errand into a 20 minute story...
Luckily, you can build a career around that.
Beautiful water.
Flow’s 2021 spring/summer campaign with Shawn Mendes, Halle Berry, Russell Westbrook, Hannah Bronfman, Taboo Nawasha, and Paloma Elsesser sharing how they're having a positive impact on the world, and why the water we drink matters—to our bodies, our communities, and our planet.
Role: Creative Director
Drink up, get down.
As Canada embraced a fresh start post-pandemic, I tapped into the excitement for social connection with a ‘Spring-Fever’ campaign to launch Flow’s Immunity Water, infused with Vitamin C and Zinc—making sure the only spring fever people caught was the good kind.
Role: Creative Director
how it’s going.
Rebecca began her career with Walter Bernard / Milton Glaser, was the Art Director of Uncommon Goods, and the Creative Director of Flow Alkaline Spring Water. With a foundation in design, UI, and packaging, and over 12 years of experience designing, styling, and building ecommerce sites, she has successfully led teams from emerging brand to going public.
Packaging.
In a world that increasingly relies on virtual experiences, I find solace in the tangible nature of packaging design. It allows me to connect with the physical aspect of creativity and transform a concept into something that people can touch and interact with. The feeling is nothing short of magical.
Role: Creative Director
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Break the internet.
I have worked on multiple site refreshes and full redesigns—including both customer-facing and internal tools—with proven results like increasing task completion by 25%, a 12% lift in customer satisfaction, increasing landing page entry click points by 50%, and a 4.4% lift in conversion rate. My dedication to delivering user-centric experiences and employing data-driven methodologies has been instrumental in achieving these outcomes.
Role: Creative Director
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