Heart shaped box.
3D IRL. 💜
Holding what was once a flat design in your hands feels truly ✨ magical✨.
At Flow, I had the opportunity to work on enhancing the packaging experience. This included streamlining existing packaging and introducing four new product lines (two haven't been released to the market yet.)
For the Collagen-Infused line, I incorporated brighter colors and a plump, bouncy drop shadow. These changes added vibrancy and playfulness to the packaging, making it stand out even more.
To introduce the Vitamin-Infused Flow line, I utilized the foil exterior of the pack in a new way to create a dynamic fruit print over bold colors, in a nod to the stronger flavor profile
Role: Creative Director
Art Director and occasional hand model: Aidan O’Donohue
Company: Flow Alkaline Spring Water
The box design and production for the launch of Gallo Wine’s Sebeka featured details of gold foil stamping, spot gloss, and a custom die cut cleverly incorporating a hidden cheetah and cheetah print, in the spirit of the wine's namesake animal.
For the unveiling of New Amsterdam Gin, I created a towering box highlighted by a two-color foil stamp and a spot-gloss Empire State Building, and containing a collection of NY-themed custom cocktails.
Role: Designer
Company: BorsaWallace
