Rebecca grew up visiting her dad in the editorial department of Sports Illustrated. While she didn’t pick up much about sports, she did witness someone rapidly changing the color of a boat to match the mood of the headlines her dad was rattling off—it felt like pure sorcery. That moment stuck with her.
Now, Rebecca creates her own magic.
Rebecca is a creative storyteller and problem-solver who specializes in visual communications that leave a lasting impact. As a Creative Consultant, she collaborates with innovative, sustainable, and purpose-driven brands to craft compelling illustrations, infographics, and marketing materials that bring their stories to life.
Previously, as Creative Director at Flow Hydration, she led brand strategy, website development, and ecommerce marketing—guiding a talented team of illustrators and designers across digital, print, packaging, and photo/video direction. Before that, she shaped engaging brand experiences as Art Director at Uncommon Goods, specialized in product launches at a boutique packaging agency, and honed her editorial design skills alongside legends Walter Bernard and Milton Glaser.
Her portfolio spans brands like Panasonic, The Clinton Foundation, Minded, Procter & Gamble, Lexus, ESPN, Shiseido, Olay, Sephora, Gallo Wines, AIGA, Johns Hopkins, and Barron's Financial News, among others.
Rebecca currently resides in DC, with her partner and two children. Her current hobbies include exhaustive playground exploration, overly ambitious cake decorating, and planning hypothetical moves to far away cities and beaches.
Work History.
Digital Strategy & Brand Growth
Creative Consultant
Strategic partner for purpose-driven brands, specializing in brand visibility, digital content, and sustainability-driven storytelling. Guide clients through brand development, campaign execution, and audience engagement.
Led design for AIGA’s 2024 DC Design Week, contributing to a 15% increase in social media engagement and overall event success.
Developed and executed print and digital campaigns for Sitka Seafood Market, enhancing brand visibility and driving 20% higher engagement rates across social channels.
Collaborated with cross-functional teams at Panasonic’s Smart Mobility Office to execute multi-channel marketing, generating 25% more leads and improving customer retention while strengthening brand consistency.
Creative Director.
Flow Alkaline Spring Water
Flow is a B Corp Certified paperboard-pack water company committed packaging high-quality spring water while minimizing environmental impact and maximizing sustainability.
Creative direction, design, production, and organization of photoshoots, social media, paid media, ecommerce, tradeshow booths and graphics, retail campaigns and point-of-sale graphics.
Implemented new project management strategies and software to track creative projects from concept to completion, resulting in a 23% increase in productivity.
Led a team in revamping the brand, resulting in a 300% YoY growth, including 45M new impressions in 6 months on social media and a 5x increase in ecommerce sales.
Led a team in development of a 360° marketing campaign featuring Halle Berry, Russell Westbrook III, and Shawn Mendes. Achieved 4.5B impressions and won Best Marketing Campaign at the 2021 Global Water Drinks Awards.
Developed packaging and design guidelines for Collagen, Vitamin, Energy and CBD water lines, increasing revenue by +17% and winning Best Brand Extension at the Global Water Awards awards for Collagen and Vitamin.
Created a tradeshow booth incorporating an instagrammable neon rainbow meeting area that engaged customers and won the 2023 CHFA Small Booth Exhibit Award.
Senior Art Director.
Uncommon Goods
Uncommon Goods is an e-commerce company that focuses on sustainability and unique design.
Managed a multidisciplinary team of design, photo, and copy using Agile methodology.
Collaborated with Marketing and Merchandising teams to identify story-telling opportunities.
Partnered with technology and UX, and leveraged analytics to inform product pathways and design decisions.
Involved in a wide variety of projects, including the quarterly catalog (circulation of 11 million), email marketing (audience of 4.8 million), and digital product design.
Redesigned our packaging, blog, homepage (where we increased landing page entry click points by 30% on desktop and by more than 50% on mobile, with a 6% drop in bounce rate), navigation (creating a 4.4% lift in conversion rate) and item page (during which we shifted the site to be fully responsive) and created a more intuitive way for customers to personalize their goods (increasing task completion by 25%, and during user testing saw a 12% increase in customer satisfaction.)
Improved internal systems and created tools to streamline cross-departmental processes, for example, a dynamic homepage content management system, email templates (increasing conversion by 18%), and an overhaul of the product launch admin.
Senior Designer.
BorsaWallace
BorsaWallace is a boutique design firm focusing on identity, packaging, marketing & public relations collateral, environmental design, and interactive/web design.
Managed a team of 3 junior designers and interns.
Developed designs from concept through production—proposed budgets, negotiated with vendors, pitched directly to clients, prepared files, and supervised press production.
Wrote copy—Taglines adopted for national campaigns by Vicks and the Ministry of Canada.
Lead creative for Gallo Wines, Vicks, and Johns Hopkins.
Freelance Designer.
Clinton Foundation
Clinton Health Access Initiative is a global health organization dedicated to saving lives and reducing the burden of disease in low- and middle-income countries.
Designed marketing materials and branding assets to support global sustainability and social impact initiatives, resulting in a 10% increase in donor engagement.
Collaborated with international teams to align design and branding for global initiatives, helping promote health education in over 30 countries.
Designer.
Walter Bernard Consultancy & WBMG
Walter Bernard Design Consultancy is a publication design firm. WBMG is the joint firm encompassing the tandem work of Bernard and Milton Glaser.
Aided in layout and design, production, and image retouching, as well as managed photoshoots.
Notable projects include lead design for quarterly publication Scandinavian Review. Design and concept development for the launch of Plum magazine, and redesign of Barron’s Financial News.
Toolkit.
Creative Direction, Product Design, Concept Development, UX/UI, Typography, Basic HTML & CSS, Responsive Web Design, Web Accessibility, Wireframing, Prototyping, Photo Retouching, and Copy Writing,
Working in.
Adobe Creative Suite, Sketch, Figma, Miro, Jira, Monday, and Asana.