We’re all Uncommon.
Design and product work from my time as Art Director of UncommonGoods, an ecommerce company focused on makers, sustainability and unique design.
The redesign of Uncommon Goods' website to be fully responsive was a significant undertaking, unfolding across several projects. This provided an opportunity to make substantial improvements to the look and feel, user experience, and internal systems.
On the homepage, the changes led to a 30% increase in landing page entry click points on desktop and more than 50% on mobile, along with a 6% drop in bounce rate. The navigation improvements contributed to a 4.4% lift in the conversion rate.
For the item page, I developed a more intuitive way for customers to personalize their goods, resulting in a 25% increase in task completion. During user testing, we saw a 12% boost in customer satisfaction.
I also focused on internal systems, creating tools to streamline cross-departmental processes. This included a dynamic homepage content management system and email templates, which increased conversion by 18%. Additionally, I overhauled the product launch admin system to improve efficiency.
streamlining navigation.
updated product imagery to fresher environmentals that focused on community and gatherings.
An A/B test catalog for Uncommon Goods with a heavy focus on photography and editorial content — Though results in direct sales were mixed, the new design showed a 12% lift in both website exploration and purchasing beyond what was shown.
